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What do we see when we look closely?
Examine this 1930s Art Deco image of a nurse validating a new medical product designed to
appeal to the upper echelons of Italian society, a group who appreciated Italy's medico-scientific
achievements.
Roll over different areas of the postcard to discover answers to the questions below.
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- Q1What associations between the image of the blindfolded person and the product does the representation of the nurse suggest?
- A1The nurse's image reassures us that the product is medically recommended to help people with eye problems.
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- Q2Can you find a link between the product and the image of the nurse?
- A2The presentation of the product, in a bottle with a pipette, suggests that it is used by the nursing profession.
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- Q3Can you spot the name of the manufacturer?
- A3Tubilux, the name of the Italian pharmaceutical company that makes the product, is visualized as a wax seal, implying tradition, trust, and authority.
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- Q1What associations between the image of the blindfolded person and the product does the representation of the nurse suggest?
- A1The nurse's image reassures us that the product is medically recommended to help people with eye problems.
-
- Q2Can you find a link between the product and the image of the nurse?
- A2The presentation of the product, in a bottle with a pipette, suggests that it is used by the nursing profession.
-
- Q3Can you spot the name of the manufacturer?
- A3Tubilux, the name of the Italian pharmaceutical company that makes the product, is visualized as a wax seal, implying tradition, trust, and authority.
- 1What associations between the image of the blindfolded person and the product does the representation of the nurse suggest?
- 2Can you find a link between the product and the image of the nurse?
- 3Can you spot the name of the manufacturer?
