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What do we see when we look closely?
Examine this advertisement for healthy bread made by the socially conscious co-operative retail movement in Britain, which aimed to provide reasonably priced nutritious food for working people.
Roll over different areas of the postcard to discover answers to the questions below.
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- Q1Can you find a reference to 'the people's bread'?
- A1Bread was the staple diet of working class people. This advertisement responded to the British government's 1911 charge that poor quality white bread caused the deteriorating health of the population.
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- Q2Can you spot the loaf of bread offered by the nurse?
- A2The advertisement encourages the connection between the bread and visiting nurses who worked in poor neighborhoods and advised families about healthy diets.
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- Q3Can you find evidence of the nurse's authority and status?
- A3The nurse's cap and bow show her authority; bonnets and bows are a sign of respectability and status in 1900s British society.
Bread advertised as promoting health, features an image of a nurse to support the claim, ca. 1919
-
- Q1Can you find a reference to 'the people's bread'?
- A1Bread was the staple diet of working class people. This advertisement responded to the British government's 1911 charge that poor quality white bread caused the deteriorating health of the population.
-
- Q2Can you spot the loaf of bread offered by the nurse?
- A2The advertisement encourages the connection between the bread and visiting nurses who worked in poor neighborhoods and advised families about healthy diets.
-
- Q3Can you find evidence of the nurse's authority and status?
- A3The nurse's cap and bow show her authority; bonnets and bows are a sign of respectability and status in 1900s British society.
- 1Can you find a reference to 'the people's bread'?
- 2Can you spot the loaf of bread offered by the nurse?
- 3Can you find evidence of the nurse's authority and status?
